The Embassy of Japan in Washington DC has launched a new website – Awamoritime.com – introducing the world’s oldest distilled beverage to the US market as a way of developing curiosity in Okinawa, a subtropical, blue zone destination “beyond time”.
The website’s centerpiece is a mixed-media short film that explores the heart of awamori, a relatively unknown liquor with an evolving 600-year-old process including aging, rendering a wondrous drink that is enjoyed in a myriad of ways.
To celebrate the website launch, the #Awamoritime social media contest has been launched to invite individuals to create Instagram-Reels that will be judged across 3 categories: Awamoriness, Originality, and Spirit by a diverse international jury. The contest winners will be announced the first week of April on Instagram and on Awamoritime.com. (See below for official contest details.)
HOW TO ENTER
definition: location, moment, feeling/vibe – the combination of
ingredients that transport you to your happy place.
Your creative shelter. Your Zen garden. Your mosh pit!
- Post an Instagram Reel using our original audio showing us the ingredients that lead you to your AwamoriTime. Be sure to tag #AWAMORITIME
- Submit by March 22, 12 AM (PST)
- Win a trip to Okinawa?!
PRIZES
All contest entries will be judged across 3 categories: Awamoriness, Originality, and Spirit by a diverse international jury comprised of Japan-experts and complete novices.
1st Prize | One winner will receive $3,000 worth of Okinawa Travel vouchers
2nd Prize | One winner will receive a prize equivalent of $300
3rd Prize | Five entrants will receive a “Omiyage” gift bag
MEET THE JUDGES
Kenichiro Yamashiro
Deputy Director, Okinawa Prefecture Government, DC Office
Contest Partners
Embassy of Japan in Washington, D.C., Okinawa Prefecture, Okinawa Convention & Visitors Bureau, Okinawa Awamori Distillers Association, JAPAN HOUSE Los Angeles, JNTO, and H.I.S
