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Events - 03.02.2021 - 03.22.2021

#AwamoriTime Contest

From Okinawa to the World


03.02.2021 (Tue.) - 03.22.2021 (Mon.)


Social Media



The Embassy of Japan in Washington DC has launched a new website - - introducing the world’s oldest distilled beverage to the US market as a way of developing curiosity in Okinawa, a subtropical, blue zone destination “beyond time”.

The website’s centerpiece is a mixed-media short film that explores the heart of awamori, a relatively unknown liquor with an evolving 600-year-old process including aging, rendering a wondrous drink that is enjoyed in a myriad of ways.

To celebrate the website launch, the #Awamoritime social media contest has been launched to invite individuals to create Instagram-Reels that will be judged across 3 categories: Awamoriness, Originality, and Spirit by a diverse international jury. The contest winners will be announced the first week of April on Instagram and on (See below for official contest details.)

See Official Rules


definition: location, moment, feeling/vibe - the combination of
ingredients that transport you to your happy place.
Your creative shelter. Your Zen garden. Your mosh pit!

1. Post an Instagram Reel using our original audio showing us the ingredients that lead you to your AwamoriTime. Be sure to tag #AWAMORITIME

2. Submit by March 22, 12 AM (PST)

3. Win a trip to Okinawa?!


All contest entries will be judged across 3 categories: Awamoriness, Originality, and Spirit by a diverse international jury comprised of Japan-experts and complete novices.

1st Prize |   One winner will receive $3,000 worth of Okinawa Travel vouchers
2nd Prize |  One winner will receive a prize equivalent of $300
3rd Prize |   Five entrants will receive a “Omiyage” gift bag


Awamori Time

Kenichiro Yamashiro
Deputy Director, Okinawa Prefecture Government, DC Office

Tamaki Tsukada headshot

Ambassador Tamaki Tsukada
Deputy Chief of Mission, Embassy of Japan in Washington, D.C.

Christopher Pellegrini and Stephen Lyman headshot

Christopher Pellegrini + Stephen Lyman

Mehdi Fliss headshot

Mehdi Fliss
Travel blogger,

Johnny Caldwell and Taneka Reaves headshot

Johnny Caldwell + Taneka Reaves
Beverage Ambassadors,

Yuko Kaifu headshot

Yuko Kaifu
President, JAPAN HOUSE Los Angeles



Contest Partners

Embassy of Japan in Washington, D.C., Okinawa Prefecture, Okinawa Convention & Visitors Bureau, Okinawa Awamori Distillers Association, JAPAN HOUSE Los Angeles, JNTO, and H.I.S

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