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Events - 03.27.2024

Beyond Aesthetics | A Journey through Time & Tohoku Region

The Gosho Ruins in Ninohe, Iwate Prefecture  

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03.27.2024 (Wed.)


05:00 PM - 06:15 PM (PDT)





Take Survey

Watch the recording of this enlightening webinar with world-renowned architect, Mr. Tsuyoshi Tane, who is one of the featured artists and designed the scenography for the “Design Museum Japan” exhibition.

Mr. Tane introduced the “Design Museum Japan” exhibition, offering a glimpse into the background stories and inspirations. As one of the featured exhibition creators, he shared insights gained from his research based on his manifesto “Archaeology of the Future,” at the Goshono Jōmon Museum, nestled within the archaeological site of Goshono in Ichinohe, Iwate prefecture. This presentation was followed by an intriguing conversation with Senior Gallery and Exhibition Manager, Trast Howard, that delved deeper into the roots of Japanese design and how the Jōmon people began to give shape to the human experience and spirit.

As part of this journey of Tohoku exploration, Rose Lifschitz, representing the Japan National Tourism Organization's Los Angeles Office, took us on a virtual tour of Tohoku, the northeast region of Japan with snapshots of some of the area's hidden gems, cultural hotspots, stunning nature and historical architecture. From scenic wonders to unique experiences, she guided us through the enchanting locales awaiting travelers in this captivating region.


  • 5:00 PM – 5:10 PM | Opening Remarks
  • 5:10 PM – 5:30 PM | Presentation by Mr. Tsuyoshi Tane
  • 5:30 PM – 5:45 PM | Conversation
  • 5:45 PM – 6:05 PM | Presentation by JNTO
  • 6:05 PM – 6:15 PM | Q&A

Tohoku Region Scenery

Courtesy of JNTO

Goshono Archaeological Site

Goshono Museum, Photos by Tsuyoshi Tane

About the Speakers

Photo by Yoshiaki Tsutsui

Tsuyoshi Tane is a Paris-based Japanese architect. He founded ATTA – Atelier Tsuyoshi Tane Architects in Paris in 2017 after being co-founder of DGT. Architects in 2006. He is recognized as one of the leading architects in the new generation for designing architecture as part of "The 20 essential young architects" by ICON magazine. Tsuyoshi believes in the idea that architecture holds a memory of place that connects its past to the future as embodied in his concept – “Archaeology of the Future.” In his career, he has received numerous awards and honors, including, ...  Read more.

Chevalier de l’ordre des Arts et des Lettres (appointed by the French ministry of Culture in 2022) , Grand Prix AFEX - French Architects Overseas 2021 and 2016, the Jean-Dejean Prize of the French Academy of Architecture, the New Albums of Young Architects and Landscape (NAJAP 07-08) awarded by the French Ministry of Culture, Estonian Cultural Endowment Grand Prix, nomination for the European Union Mies van der Rohe Award 2017, the 67th Japanese Ministry new face Award of Minister of Education Award for Fine Arts, the 67th Mainichi Design Awards 2021 and many others. Tsuyoshi is frequently invited to lecture at schools of architecture and institutions for public talks. He has been teaching at the Columbia University Graduate School of Architecture Planning and Preservation (GSAPP) NY/Paris in 2012-2018 and is currently invited as a visiting professor at Tama Art University. Since 2020, Tsuyoshi has been elected to TOTO GALLERY·MA as a committee member.

Courtesy of JNTO

Rose Lifschitz is the Marketing Coordinator at JNTO’s Los Angeles office, with nearly ten years of experience living and working in Japan. She moved to Japan in 2013 on the JET Programme, teaching in public schools and working with local government to provide guidance to fellow participants adjusting to life in Japan. She later moved to Tokyo to work as an information concierge and tour guide, providing general resources, translation services, and educational tours of the Nihonbashi area to tourists and locals alike. She returned to the ...  Read more.

United States in 2022 and soon after joined JNTO, expanding on her previous duties of introducing small local areas to instead focus on Japan as a whole. Rose's passion for promoting tourism in Japan has directed her throughout her career. She has presented to Assistant Language Teachers in Japan on topics such as effective intercultural communication and navigating culture shock. She has also shared her knowledge with travel professionals across the United States on topics such as Japan 101, recommended itineraries, cruising destinations, and regional charms.

Co-hosted by

NHK Educational, NHK Promotions, Nihonhaku, JNTO logos

Related Exhibition

DESIGN MUSEUM JAPAN | Bridging Design and Life
Inside the DESIGN MUSEUM JAPAN | Bridging Design and Life exhibition at JAPAN HOUSE Los Angeles  

©JAPAN HOUSE Los Angeles

Japan’s unique lifestyle and culture have evolved over ten thousand years, being nurtured and refined since the Jōmon period (13,000 - 300 BCE). Highlighting this evolution, the exhibition, “DESIGN MUSEUM JAPAN | Bridging Design and Life,” showcases six of Japan’s top creators selected to research uniquely Japanese “design treasures,” which exemplify the design culture of a specific area of Japan. The exhibition presents these designs, often a result of community-based design, their background stories and their connection to the region, along with perspectives from the creators who compiled the research.


01.26.2024 (Fri.) – 04.14.2024 (Sun.)


Mon. – Fri. | 11:00 AM – 7:00 PM
Sat. – Sun.  | 11:00 AM – 8:00 PM


JAPAN HOUSE Gallery, Level 2



Check Exhibition

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02.22.2024 (Thu.)


05:00 PM - 06:15 PM (PST)





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