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Events - 05.24.2023

Explore Setouchi | Destination for Arts and Nature


05.24.2023 (Wed.)


05:00 PM - 06:00 PM (PDT)





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With its borders once again open to the world, Japan is eager to welcome visitors back to enjoy the country’s breathtaking natural beauty, immersive cultural activities, and delicious food. Most first-timers tend to focus on the Golden Route to make the most of a short trip, covering popular destinations like Tokyo, Mt. Fuji, Kyoto, and Osaka. However, not many are aware of how easy it can be to include other beautiful and off-the-beaten-track prefectures in their itineraries.

In this webinar, Rose Lifschitz from the Japan National Tourism Organization talks about the Setouchi Region, an area in Western Japan connected by the Seto Inland Sea. Comprised of seven prefectures, this area is home to gorgeous coastlines, traditional architecture, great weather, and artisanal crafts. Setouchi is famous for its thriving art scene across many islands, attracting art lovers worldwide for its museums, annual art events, exhibits from renowned artists, and displays incorporated into the natural landscape. Join us on a brief journey to Japan as we run you through a sample itinerary that incorporates this beautiful region, and learn what makes Setouchi so special.

*To watch the video in full screen, please click on the image above, then click on the YouTube icon on the lower right-hand corner. 

Seto Inland Sea scenery
Shimanami Kaido scenery
Matsuyamajo (Matsuyama Castle)
Setouchi Ritsurin Koen (Park)
Setouchi Korakuen Garden
Setouchi Shimanami Kaido
Setouchi Momijidani Park
Setouchi Tokushima Udatsu

About the Speaker

Courtesy of JNTO

Rose Lifschitz is the Marketing Coordinator at JNTO’s Los Angeles office, with nearly ten years of experience living and working in Japan. She moved to Japan in 2013 on the JET Programme, teaching in public schools and working with local government to provide guidance to fellow participants adjusting to life in Japan. She later moved to Tokyo to work as an information concierge and tour guide, providing general resources, translation services, and educational tours of the Nihonbashi area to tourists and locals alike. She returned to the United States in 2022 and soon after joined JNTO, expanding on her previous duties of introducing small local areas to instead focus on Japan as a whole.

Read more.

Rose's passion for promoting tourism in Japan has directed her throughout her career. She has presented to Assistant Language Teachers in Japan on topics such as effective intercultural communication and navigating culture shock. She has also shared her knowledge with travel professionals across the United States on topics such as Japan 101, recommended itineraries, cruising destinations, and regional charms.

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